Subourbon Mom


My Beef with Ben and Jerry’s

Unknown-1I’ve got a serious issue with Ben & Jerry’s.  Twenty-five years ago, Hubby and I spent a lot of our college dating time riding around in the shuttle he drove for extra money, eating Ben & Jerry’s Coffee Heath Bar Crunch.  This year, on our 20th anniversary, Hubby went out for some Coffee Heath Bar Crunch, and came home with…Ben & Jerry’s Coffee Toffee Crunch.

It was NASTY.

We Googled why they changed, and apparently they were feeling guilty about the state of America’s health, and of developing country’s economies, so they changed to a healthy version from a free trade country.

Um, news flash, Ben & Jerry’s:  if I’m eating Coffee Heath Bar Crunch, chances are I’m not too worried about my health.  And just for you capitalists out there, Ben & Jerry are missing a major point: if it tastes nasty (and it does), people won’t buy it. Then you’re not helping anybody.

Hubby sent a nasty-gram to B&J, and they kindly sent us some coupons. But what we really want is our flavor back–so please, Ben & Jerry, stop researching ways to make “Fish Food” flavor out of salmon for those good omega-3s, and bring my Coffee Heath Bar Crunch back.


3 Comments so far
Leave a comment

Tell them loud and clear. I can barely find a granola bar anymore that isn’t more candy than granola.

Comment by energywriter

Good for you. Keep up the good work. My mom used to say “new and improved” meant they ruined the good qualities, whether it was food or laundry detergent. Left a comment. sd

Comment by energywriter

Thanks for the sympathy. I’m still mad, but I suppose after 25 years they might have to change things up every now and then.

Comment by libbyhall




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