Subourbon Mom


The Best Catalog Ever

The holiday season is upon us. Christmas music plays incessantly on local radio stations, pumpkin spice everything has been replaced with cinnamon everything and the marketing onslaught is in full swing.

Now I’m all for marketing – a store’s got to do something to get your attention amid the mind-boggling Elf on a Shelf displays. But come on, Marketers, every day can’t be “The BIGGEST SALE EVER.”  I don’t care how much your store has to sell by the end of the year – no marketing email should ever be labeled URGENT unless Victoria has decided to reveal her secret, or I’m getting something good for free that doesn’t include shipping or some God-awful tote bag I’ll never take in public.

Along with emails, the catalogs are also rolling in faster than sexual harassment accusations in the media.

In two days I got 19 catalogs in the mail. That’s right…19 catalogs. But the number of catalogs isn’t what I’m here to write about. In fact, I love looking through them every morning while I drink my coffee. (Catalogs are window shopping for people who have an aversion to other people.) It’s funny how at this time of year I will actually consider buying weird, only-funny-to-me gifts that I would never spend the money on at any other time. In previous years I’ve ordered squirrel spray, Sasquatch Band-Aids and key chains with made up nicknames on them.

But in this latest batch of shopper’s crack, I found two catalogs whose marketing teams failed (in my humble opinion).

When I saw this cover on a catalog for toy horse models, I couldn’t decide who the target audience was – was it kids who want to be like this model with the BRF, who clearly would rather be anywhere else? Or parents who want to believe their twelve-year-old still plays with model horses instead of obsessively checking the likes on her Finsta? (I have nothing personal against this model – she’s obviously very attractive and was told how to pose and smile.) Perhaps a better image for the cover would have been a younger kid happily playing on the floor on a rainy day with all the crap in the catalog. To the parents it says, “You are buying yourself some peace and quiet.” To the kid, it says, “This will bring you happiness until you can wear them down and they give you your own pony to keep in the garage.”

The other cover fail was on this American Girl catalog:

Nothing says I’m a stalker like hugging your best friend while also clutching a doll that looks and dresses exactly like her.

But in all of this marketing blitz, I realized there is a catalog I have never received, that I think a lot of people might want to order from as well. It’s filled with all my favorite things that I can’t by in a store, like these:

  • Life do-overs
  • The smell of my mother’s garage
  • Knowing how to speak and understand animals in their language
  • The ability to fly
  • One consequence-free bitch slap on the person of my choice
  • Opportunities to suck words back into my head that should never have escaped
  • Time to spend with those who aren’t here anymore
  • Dog kisses
  • An interview with King Arthur
  • The feeling you get when you snuggle with your kids

 

What would your catalog have in it?

 


4 Comments so far
Leave a comment

Love it! My father had a stroke at age 52. For the next 34 years his speaking voice was gone. I would like to order up an audio book of him telling stories for my children to hear.

Comment by Nanci

I’m so glad you liked it, and I’m sorry t hear about your father. It’s funny what you miss about people isn’t it?

Comment by Subourbonmom

Great idea for a new catalog. I would include my dad’s silly jokes and my grandpa’s life stories as well as an easier life for my mom.

Comment by energywriter

I love that your catalog would be filled with gifts for others!

Comment by Subourbonmom




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