Subourbon Mom


Dungeons, Dragons and D*!dos, Oh My!

If people judged me by the catalogs I receive, they would probably say I am a woman somewhere between the age of 12 and 75, I prefer being athletic outside (true), I occasionally have an interest in high-end hunting attire (nope), and I may have a fetish for dressing like I play Dungeons and Dragons (also no).

It’s the last catalog topic that I find the most fun.  The Pyramid Collection catalog,  which I receive because I somehow got on a list, is a clothing catalog for wanna-be wiccans, female Renaissance Faire attendees, and those on the fantasy side of Goth (not the EMO, skeletal, dyed black hair and white-face makeup Goths). It bills itself as “Myth, Magick, Fantasy & Romance.”   All true, if your idea of romance is to meet fellow wiccans wearing flowing blouses with  lacy sleeves (think Seinfeld’s “Puffy Shirt”),

puffy

you want to meet prince charming after a joust at your local Medieval Times,

Ren Dress

or your idea of fantasy is to meet a fellow enthusiast at ComiCon while waiting to do a meet-and-greet with the cast of Outlander or Game of Thrones.

Dress 1

But the most interesting thing about this catalog is that right in the middle, where the staples are and where it falls open is a double-page spread of a variety of sex toys for women.  So, in addition to buying the many fantasy-related accoutrements, you can also purchase some toys to help you relieve the loneliness that apparently is assumed will follow the initial purchase. It’s genius, really – cater to women’s fantasies, then cater to them not panning out – all in one catalog.

Perhaps other catalogs should follow suit, in their own way:  Athleta and LuLu Lemon could also put a spread in their catalogs that include the inevitable cheese boards, pizzas and wine that somehow seem to follow those departed New Year’s resolutions.

W CatalogMen’s catalogs could offer sleek suits and upscale weekend wear, but also include a spread with wings, onion rings and a selection of porn (not that I condone porn in any way) when the suits don’t hide the douchey-ness beneath, and they once again are seated with their buddies on a Friday night at BW3s instead of out on a date.

I just can’t believe this marketing trend hasn’t caught on before – addressing the “Who I Want to Be” part of the customer, as well as the “Ok, This is Who I Am” portion, all in one place.

Land’s End is gonna have to step up their game.

 

 

 



The Best Catalog Ever

The holiday season is upon us. Christmas music plays incessantly on local radio stations, pumpkin spice everything has been replaced with cinnamon everything and the marketing onslaught is in full swing.

Now I’m all for marketing – a store’s got to do something to get your attention amid the mind-boggling Elf on a Shelf displays. But come on, Marketers, every day can’t be “The BIGGEST SALE EVER.”  I don’t care how much your store has to sell by the end of the year – no marketing email should ever be labeled URGENT unless Victoria has decided to reveal her secret, or I’m getting something good for free that doesn’t include shipping or some God-awful tote bag I’ll never take in public.

Along with emails, the catalogs are also rolling in faster than sexual harassment accusations in the media.

In two days I got 19 catalogs in the mail. That’s right…19 catalogs. But the number of catalogs isn’t what I’m here to write about. In fact, I love looking through them every morning while I drink my coffee. (Catalogs are window shopping for people who have an aversion to other people.) It’s funny how at this time of year I will actually consider buying weird, only-funny-to-me gifts that I would never spend the money on at any other time. In previous years I’ve ordered squirrel spray, Sasquatch Band-Aids and key chains with made up nicknames on them.

But in this latest batch of shopper’s crack, I found two catalogs whose marketing teams failed (in my humble opinion).

When I saw this cover on a catalog for toy horse models, I couldn’t decide who the target audience was – was it kids who want to be like this model with the BRF, who clearly would rather be anywhere else? Or parents who want to believe their twelve-year-old still plays with model horses instead of obsessively checking the likes on her Finsta? (I have nothing personal against this model – she’s obviously very attractive and was told how to pose and smile.) Perhaps a better image for the cover would have been a younger kid happily playing on the floor on a rainy day with all the crap in the catalog. To the parents it says, “You are buying yourself some peace and quiet.” To the kid, it says, “This will bring you happiness until you can wear them down and they give you your own pony to keep in the garage.”

The other cover fail was on this American Girl catalog:

Nothing says I’m a stalker like hugging your best friend while also clutching a doll that looks and dresses exactly like her.

But in all of this marketing blitz, I realized there is a catalog I have never received, that I think a lot of people might want to order from as well. It’s filled with all my favorite things that I can’t by in a store, like these:

  • Life do-overs
  • The smell of my mother’s garage
  • Knowing how to speak and understand animals in their language
  • The ability to fly
  • One consequence-free bitch slap on the person of my choice
  • Opportunities to suck words back into my head that should never have escaped
  • Time to spend with those who aren’t here anymore
  • Dog kisses
  • An interview with King Arthur
  • The feeling you get when you snuggle with your kids

 

What would your catalog have in it?

 



The Buzz About Brookstone’s Catalog

About two days ago I realized I was in deep trouble. I don’t mean trouble like I’m going to jail for hacking into Sony, or for thinking out loud that Odell Beckham isn’t the Second Coming. I’m in trouble because there is no way I’m going to get everything done before December 24th.

This working full-time thing has given me a new respect for the moms and dads that make it all happen–how they manage to decorate their houses so that it looks like Christmas threw up in their house is beyond me. So this year I took to ordering from catalogs. One of the catalogs we received in the mail was from Brookstone. For those of you who haven’t seen the inside of a mall in the last ten years, Brookstone is a mall store that sells quirky, high-tech gifts like wireless gummy bear lights and snorkel masks with waterproof cameras attached.

They also sell personal massagers.

Now y’all, when I think of personal massagers, I think of winning the lottery and having a handsome Swede (a la Alexander Skaarsgaard) rubbing my poor, aching muscles after a long workout at the gym. Brookstone clearly does not share my vision of what a personal massage should be.

Brookstone has been selling these massagers for years. The catalog pictures usually feature a pretty lady in a towel gently running this massager that looks like—well, let’s say like a microphone, over her shoulder or neck. Like I said, not my idea of a personal massage.591867p

The personal massagers in the catalog are also waterproof. My idea of a personal massage is not waterproof—but if I was to have a waterproof personal massager, I’m pretty sure I wouldn’t feel comfortable taking something like that into the shower with me for fear of being electrocuted—unless it was the Swede.

This year, Brookstone has expanded their collection, and it’s really rubbing me the wrong way. In fact, I can’t understand why there hasn’t been more buzz about it. This year, Brookstone is offering several types of personal massagers. In fact, there are too many to talk about here, but if you look online, you will be amazed. Trust me.

The ones in my catalog tended to be in pastel colors, shaped like an egg, and like the others, are waterproof. One of them even has a “porcelain-like finish.” But here’s the interesting part: they can be controlled remotely through an app on your phone, and by more than one person. Now, I’ve been to a lot of orthopedic-related doctors and physical therapists, and I never saw any of them break out one of those babies during an appointment. I’ve certainly never seen a someone remotely activating a shoulder massager for someone else. I’m just sayin’…

Now, I don’t mind that Brookstone is selling these personal massagers—way to go Brookstone, making pleasure available to the masses. What I mind is that they are in stores for people to pick up and fondle, like they do all the other merchandise. There’s already something disturbing about seeing a bunch of people sitting in the massage chairs with their eyes closed, all washed out under the glaring store lights–never mind that 50 other people have sat there before them, greasy hair resting on the same, vibrating pillows. brookstone_shopper_in_massage_chair_in_argentinaI definitely do not want to see these same people handling personal massagers—especially if it’s my Swede.




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