Subourbon Mom

You know you’re getting old when you realize the half-time show and commercials during the Super Bowl are clearly not aimed at you. And yes, People-Who-Knew-Me-Back-In-The-Day, I am aware of the HUGE hypocrisy I’m about to sling, like Flacco to Anquan Boldin.

So there I sat with twenty people in my living room, excited to see what new heights of comedy the advertising community could come up with. Within five minutes, I was glancing back and forth between my 75-year-old mom and my 13-year-old daughter, trying to take their mental temperatures as I watched a larger than life make-out session on tv. Yep, nothing better than watching slimy tongues do their thing as surround sound speakers amplify the lip-smacking, sucking noises, coming from the couple on the screen. At least porn has cheesy music to cover up what no one wants to hear (so I’ve been told). My mom was pursing her lips in disapproval—no surprise there. But Daughter #2 had actually glanced up from her phone, a look of fascinated horror on her face, as if she had caught me (again) watching another episode of The Vampire Diaries.

The Half-time show was the usual spectacular light and dance extravaganza, with the same strange group of kids screaming madly at the bottom of the stage (Who are they, anyway? Professional seat fillers?). All was as expected, except that Beyonce, a beautiful girl and phenomenal singer, was wearing…a teddy? Maybe this is the reason the Grammys have put limits on the “puffy skin” exposure. But I give Beyonce full credit—she can dance and move her body in ways I never could, even at parties with way too many beers and AC/DC pounding “You Shook Me All Night Long” on the stereo. She’s amazing. Ten years ago, I probably would have been fine with it, but these days, when I’m having weekly discussions with my teenage daughters about what’s appropriate to wear, I found myself wincing with every glimpse of black lace.

Thanks for backing me up, NFL.

I could have overlooked all of that because I really enjoy the Super Bowl commercials, and all the western gluttony that they portray. And a few of them were great—the traditional Clydesdale and “God made a farmer” commercials come to mind–but the creepy, dark Budweiser commercials that tried to make a bunch of Twenty-Somethings look mysterious and sophisticated missed the mark. Chances are, those post-Twi-Hards in the ads are probably broke, still living at home, and have college degrees that are useless. And I don’t care what color you name the beer (Sapphire, Black Crown, etc.), or what sophisticated-looking label you slap on the bottle, it’s still Budweiser…the same Bud our dads drank when they were working on the car, mowing the grass or fishing.

You may ask, “Are you banning the Super Bowl?” Hell no. I’m just going to turn down the sound at half-time, put on some cheesey porn tunes (can you buy those on iTunes?), and see if I can tell the difference. I’ll still judge the commercials.