Subourbon Mom


Fuckitol – May Cause Leakage and a Third Eyeball
October 21, 2021, 8:00 am
Filed under: Misc. Humor, shopping | Tags: , , , , ,

We’ve all heard about how big data algorithms use everything you do to determine what ads you’ll see, from the kind of toothpaste you use to the kind of toothpaste your friends use. The purpose is to drive how you shop, travel and communicate. And yes, I turned off the tracker stuff on my phone.

So, if big data can target so specifically, can someone please explain to me why I have to sit through so many commercials for prescription drugs that don’t apply to me? How have mass communications platforms not embraced these algorithms? I don’t have psoriasis, I don’t have diabetes type 1 or 2, or any kind of cancer (knock on wood).  

But here are my real issues with these commercials:

First, they’re depressing and anxiety-inducing, reminding me of all the shitty diseases that I could get, while also preparing me for an amazing list of side effects that I could get from taking these drugs.  

Second, these are PRESCRIPTION drugs – who is the target audience?  If it is consumers so they can go to their doctor and say, “Hey, ugh, I was watching football last night and saw a commercial for Fuckitol – should I be taking that?” Um…if doctors didn’t originally prescribe these meds, but then are prescribing them because their patients are asking for them,  based on a commercial they saw, that is a very large ethical problem. Patients are now marketing to doctors on behalf of the drug industry. 

fuckitol

Also, if I was a doctor and doctors are in fact the target audience, I’d be pissed, seeing that stuff on my TV at night. There’s nothing I would want less than to come home from treating people and then be bombarded by commercials telling my patients to ask me about a drug I didn’t prescribe for them on purpose because it isn’t the right fit.

Third, these commercials contain a lot of Doctor-Speak and acronyms like “if your PGFD546 Cells are less than 40,” and other phrases that don’t mean anything to me because I haven’t recently been to an oncologist for that very specific, rare throat cancer they’re talking about. I suppose if you are the target audience you know what these mean, but for the rest of us it’s like being left out of a conversation, and now we have to go back to WebMD to do some research and lose an hour that we’ll never get back.    

And finally, who was dumb enough to take a prescription drug they know they are allergic to, so these commercials have to say OUT LOUD, “Do not take Fuckitol if you are allergic to Fuckitol or its ingredients?” These people are the reason we need to stop labeling paint cans with “Do Not Eat.”

Now my fingers are tired, I’m anxious and annoyed.  I’m think I’m going to ask my doctor for that Fuckitol prescription I just saw.



Does Toilet Paper Need a Commercial?
October 24, 2018, 3:05 pm
Filed under: Food/Drink, Misc. Humor, shopping | Tags: , , , , , , ,

Funny-toilet-paper-memeI pity the advertising firms that have to come up with new ways to sell toilet paper and not offend anybody.  Toilet paper has one specific purpose, and it’s gross.  Sure, you can say it has other uses, like failing to adequately remove eye makeup, or sticking to your shoe when you leave the port-o-john, but let’s face it: we don’t buy thick, soft toilet paper because of those little perks.  I buy it because I don’t like wiping my butt with the tree bark found in public restrooms.

The other day I heard a commercial for Cottonelle that asked the experts (young kids), “How clean do you feel after going to the bathroom?” And of course, the kids all had cute things to say like “I feel as clean as a white, tiny kitten.”

Kids are cute, but they are not a surefire strategy for selling your product. If you really want to know if the toilet paper is any good, ask a hairy man – he’ll tell you. Ask a woman with IBS – she’ll know. Ask a woman who’s recently given birth – there better be some soft paper in her bathroom or somebody will pay once she gets a couple of hours of sleep. Or ask someone who has dogs that poop on the carpet a lot – they can tell you how durable and flush-able it is.

But don’t ask little kids about toilet paper and how clean they are – they can’t know.

Young kids are inexperienced wipers. I know because I taught preschool for 10 years, and I can’t tell you how many times kids would try to get me to come in the stall (I didn’t – teachers aren’t allowed to) and check to see if they “wiped right” or “got all the poo off.”  Thanks, pedophiles, for not only making it inappropriate for teachers to hug a crying child, but for creating a situation where children learning to use the toilet stay itchy all day and develop rashes because teachers can’t check and answer that simple question.

Charmin got it right – they used bears in their commercials. Bears are hairy (i.e. credible), but still inoffensive because everybody knows if a bear shits in the woods and nobody’s around to see it…it didn’t happen.

tp2

But the real question is, do we need commercials at all for toilet paper?  I think there are two rules of thumb for this:

  1.  If it’s the generic brand, don’t buy it unless you must choose cost over comfort.
  2.  A commercial isn’t going to tell you that more than 5 squares clogs the toilet, or that it comes apart in your hand mid-wipe.  Your friends tell you that kind of stuff, so go by word-of-moth when it comes to TP purchases.  And if your friends don’t tell you this, you need better friends.


Super Bowl Porn

You know you’re getting old when you realize the half-time show and commercials during the Super Bowl are clearly not aimed at you. And yes, People-Who-Knew-Me-Back-In-The-Day, I am aware of the HUGE hypocrisy I’m about to sling, like Flacco to Anquan Boldin.

So there I sat with twenty people in my living room, excited to see what new heights of comedy the advertising community could come up with. Within five minutes, I was glancing back and forth between my 75-year-old mom and my 13-year-old daughter, trying to take their mental temperatures as I watched a larger than life make-out session on tv. Yep, nothing better than watching slimy tongues do their thing as surround sound speakers amplify the lip-smacking, sucking noises, coming from the couple on the screen. At least porn has cheesy music to cover up what no one wants to hear (so I’ve been told). My mom was pursing her lips in disapproval—no surprise there. But Daughter #2 had actually glanced up from her phone, a look of fascinated horror on her face, as if she had caught me (again) watching another episode of The Vampire Diaries.

The Half-time show was the usual spectacular light and dance extravaganza, with the same strange group of kids screaming madly at the bottom of the stage (Who are they, anyway? Professional seat fillers?). All was as expected, except that Beyonce, a beautiful girl and phenomenal singer, was wearing…a teddy? Maybe this is the reason the Grammys have put limits on the “puffy skin” exposure. But I give Beyonce full credit—she can dance and move her body in ways I never could, even at parties with way too many beers and AC/DC pounding “You Shook Me All Night Long” on the stereo. She’s amazing. Ten years ago, I probably would have been fine with it, but these days, when I’m having weekly discussions with my teenage daughters about what’s appropriate to wear, I found myself wincing with every glimpse of black lace.

Thanks for backing me up, NFL.

I could have overlooked all of that because I really enjoy the Super Bowl commercials, and all the western gluttony that they portray. And a few of them were great—the traditional Clydesdale and “God made a farmer” commercials come to mind–but the creepy, dark Budweiser commercials that tried to make a bunch of Twenty-Somethings look mysterious and sophisticated missed the mark. Chances are, those post-Twi-Hards in the ads are probably broke, still living at home, and have college degrees that are useless. And I don’t care what color you name the beer (Sapphire, Black Crown, etc.), or what sophisticated-looking label you slap on the bottle, it’s still Budweiser…the same Bud our dads drank when they were working on the car, mowing the grass or fishing.

You may ask, “Are you banning the Super Bowl?” Hell no. I’m just going to turn down the sound at half-time, put on some cheesey porn tunes (can you buy those on iTunes?), and see if I can tell the difference. I’ll still judge the commercials.




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