Filed under: Middle Age, Parenting, shopping | Tags: adulthood, American Girl, Breyer, catalogs, Christmas, email, holiday, Holidays, humor, marketing, sales, shopping, subourbonmom
The holiday season is upon us. Christmas music plays incessantly on local radio stations, pumpkin spice everything has been replaced with cinnamon everything and the marketing onslaught is in full swing.
Now I’m all for marketing – a store’s got to do something to get your attention amid the mind-boggling Elf on a Shelf displays. But come on, Marketers, every day can’t be “The BIGGEST SALE EVER.” I don’t care how much your store has to sell by the end of the year – no marketing email should ever be labeled URGENT unless Victoria has decided to reveal her secret, or I’m getting something good for free that doesn’t include shipping or some God-awful tote bag I’ll never take in public.
Along with emails, the catalogs are also rolling in faster than sexual harassment accusations in the media.
In two days I got 19 catalogs in the mail. That’s right…19 catalogs. But the number of catalogs isn’t what I’m here to write about. In fact, I love looking through them every morning while I drink my coffee. (Catalogs are window shopping for people who have an aversion to other people.) It’s funny how at this time of year I will actually consider buying weird, only-funny-to-me gifts that I would never spend the money on at any other time. In previous years I’ve ordered squirrel spray, Sasquatch Band-Aids and key chains with made up nicknames on them.
But in this latest batch of shopper’s crack, I found two catalogs whose marketing teams failed (in my humble opinion).
When I saw this cover on a catalog for toy horse models, I couldn’t decide who the target audience was – was it kids who want to be like this model with the BRF, who clearly would rather be anywhere else? Or parents who want to believe their twelve-year-old still plays with model horses instead of obsessively checking the likes on her Finsta? (I have nothing personal against this model – she’s obviously very attractive and was told how to pose and smile.) Perhaps a better image for the cover would have been a younger kid happily playing on the floor on a rainy day with all the crap in the catalog. To the parents it says, “You are buying yourself some peace and quiet.” To the kid, it says, “This will bring you happiness until you can wear them down and they give you your own pony to keep in the garage.”
The other cover fail was on this American Girl catalog:
Nothing says I’m a stalker like hugging your best friend while also clutching a doll that looks and dresses exactly like her.
But in all of this marketing blitz, I realized there is a catalog I have never received, that I think a lot of people might want to order from as well. It’s filled with all my favorite things that I can’t by in a store, like these:
- Life do-overs
- The smell of my mother’s garage
- Knowing how to speak and understand animals in their language
- The ability to fly
- One consequence-free bitch slap on the person of my choice
- Opportunities to suck words back into my head that should never have escaped
- Time to spend with those who aren’t here anymore
- Dog kisses
- An interview with King Arthur
- The feeling you get when you snuggle with your kids
What would your catalog have in it?
Filed under: Exercise | Tags: bicycle, bikes, Exercise, gerbil, gym, spin, sports, treadmill
One of the many reasons I’m not a runner is because it hurts every joint from your hips to your toes. When I hopped off the still moving treadmill and tried to stretch my hip by twisting my leg into a pretzel, the gym trainer made me get on the exercise bike instead.
I hate the bike. I hate it with a passion I usually reserve for pedophiles, animal abusers and people who don’t use their turn signals.
Partly, I hate it because I associate it with those ultra-considerate people who ride bikes on the country roads by my house, taking up an entire lane while going 10 mph, and holding up traffic for miles. I dislike those biking enthusiasts even more when they have the audacity to grump when I shoot past them because…that’s right, I LIVE ON THAT ROAD. Bikers, I’m glad you’re out for your afternoon of freedom and exercise, but I live 20 minutes from town – I’ve got shit to do and errands to run before I too can enjoy the great outdoors, and you’re making it take even longer.
But I digress.
Mostly I hate the exercise bike at the gym because I sweat like a politician telling the truth as I do the hill climb or whatever cardio Hell they’ve decided to throw at us. I start wheezing because it’s hard work pedaling up an imaginary hill to nowhere. I suck wind like I’ve been dutch-ovened after a chili cook-off because, in order to make the RPMs like I’m supposed to, I have to lean over and use the arm rests on the front of the bike. No big deal you say? You try flailing your legs in a tiny circle in record time while you’re bent in half. It’s like running on a gerbil wheel while trying to lick your stomach.
Did I mention that I hate the bike?
When I’m done, completely spent and in danger of becoming a “sprinkler,” (one whose sweat dances off their body and onto others) I go to the office, shower and examine the damage. I will never be able to go to the OBGYN while I’m having to ride this Inquisition torture device – there would be some questions asked about the bruises all over my inner thighs. Helloooo…ever heard of seat cushions, oh Makers of the Almighty Exercise Bike?
So, I went out and bought some actual exercise leggings for an added protective layer. It didn’t help. I still look like I’ve been riding a bony bucking bronco every morning.
And I will never understand those people who do spin classes and say how much they love it, how addicted they are.
I think it’s a cult.
They probably keep hundreds of gerbils spinning on wheels in their homes just to watch them go, because they’re so obsessed; and, I’ll bet some of them spin to power their eco- and gerbil-friendly homes as they try to challenge Lance Armstrong’s over-sized, steroid-tripping heart. Over-achievers, if you ask me. I would much rather walk and jog on a fake road, thank you very much.
I will always hate the exercise bike, but the bottom line (aside from the ones on my actual bottom) is that it does rest my hip joints, and I’m no longer in danger of flying off the back of the treadmill while I stretch during the hardest parts of the workout (I’m not stupid – I’m not going to waste the walking portion with stretching).
So don’t worry Lance, you and your gerbils are in no danger from me.
Filed under: Misc. Humor, Sports, Travel | Tags: boat, boating, cabelas, fish, Fishing, fun, jaws, marketing, outdoors, sportsman, vacation
I recently got my Cabela’s weekly supplement in the mail. As I was flipping through, marveling at the wide assortment of camouflage apparel and accessories, I came across a sale on fishing kayaks.
I’m a big fan of fishing – I love getting up at dawn, racing along the still waters of the lake to “the spot,” and casting in that rhythmic way that feels like meditating. I even love the small heart attack every nibble and bite produces – yes, I am probably the only person in the world who can make fishing stressful. But I still love it.
I also like kayaking – not as much, but it’s great exercise and is a wonderful way to see different things along the shoreline that you might otherwise not notice going 20 knots in the boat.
I DO NOT, however, like the idea of doing those two things at the same time.
I do not want to be on the same plane as the fish, especially if it’s a big catfish flopping around with spikes that can ruin your corn-on-the-cob-holding hand. Just because I like to eat a jar of pickles at a time doesn’t mean I want to sit in a vat of pickle juice while I do it.
I cannot fathom hooking a big old bass, wrestling it into…my lap? Are you kidding me? That small heart attack I mentioned would be nothing to the panic that would ensue after I got bitch-slapped by that fish.
Plus, I saw the movie Jaws. I am NOT going to hook a fish and be dragged to my death, bobbing and weaving like those yellow barrels.

So thank you, Cabela’s and all you avid sportspeople for combining two peaceful activities into one stressful, death-inducing trip into angler Hell.
You better believe “We’re gonna need a bigger boat.”
Filed under: Exercise, Misc. Humor, Sports | Tags: adulthood, gym, health, mens health, orange theory, Running, trainer, women's health
There are several health care jobs I know I could never do, mostly because they’re just gross or dealing with negativity – dentists (scared patients), ear-nose-throat docs (green noses make me dry-heave), and gynecologists (just…eeewww), to name a few. But one of the most underrated jobs has got to be exercise/gym trainer.
Before you roll your eyes and say, oh please, they make their own hours and get to play in a gym for their job, let me point out a few things:
Gym trainers have to look good every day to sell their product. Slapping on some makeup or pricey cologne and throwing on a cute dress or fancy suit after a blurry night out aren’t going to do it. Trainers have to be perky (almost annoyingly so) and looking fresh every time, like they just stepped out of a fitness magazine or off the beach after a refreshing jog along the waterline – they’re selling a body and motivation. No one wants a fat trainer lazily leaning against a stack of weights telling them how to not be fat and lazy.
Trainers have to exude motivation, even when they’ve been up half the night with a vomiting kid, or are regretting eating that entire Chipotle bowl. An object at rest tends to stay at rest, and lots of clients feel like they have already produced a herculean effort just to get to the gym in the first place. For some, that includes just trying to get their sports bra on. They’re not happy about getting out of bed at the crack of dawn or leaving the office after a crappy day of work and heading to a place that makes them alternately miserable and euphoric. But trainers have to somehow make these people exercise until they sweat, hearts pounding and bodies straining with every lift, curl or push – and they must do it in a way that doesn’t make their clients hate them. At Orange Theory, the gym I go to, Hannah and John have mastered this – God bless ’em!
Trainers who teach the early morning classes are a special breed. Not only do they have to look good and be cheerful around a bunch of sleepy, grumpy people who have desperately fueled up on coffee in a pitiful attempt to make it through the class, trainers endure hours of garlic sweat (don’t be that guy), morning breath and general B.O. (because why bother if you’re just going to shower before going to work?).

So be kind to your trainer. Say thank you after class, even though yes, you are paying for it. Appreciate that they got out of bed even earlier than you so you could get to your 5am class, and they never said a word to you the day you came in smelling like PF Changs.
What happened to the creativity? It’s easy to smear someone’s reputation anonymously online. It’s much harder to find a way to grow grass on someone’s carpet while they’re home on break, or to remove the slats from their bed so that it crashes when they sit on it, and not get caught. Or better yet, get caught, have a laugh, repair the damage and wait for the required retribution. At the very least, you’ll find out which of your friends don’t have the same sense of humor as you do – best to lave them alone.
We also “borrowed” grocery store shopping carts and left them in our friends’ front yards. Nothing says “I have friends my parents love” like waking up and trying to explain why there are three grocery store carts parked on your front porch and one has beer cans in it. Oh, and could I please use the family car to do the right thing and return it?
Now, as a mature adult, when I don’t have money for things, I sulk or charge my credit card ‘cause that’s not real money anyway. The labeled glasses I have the days are purchased from wine tastings, not bars, and if a shopping cart ends up in my yard, it wasn’t my generation that deposited it there.