Subourbon Mom


Dungeons, Dragons and D*!dos, Oh My!

If people judged me by the catalogs I receive, they would probably say I am a woman somewhere between the age of 12 and 75, I prefer being athletic outside (true), I occasionally have an interest in high-end hunting attire (nope), and I may have a fetish for dressing like I play Dungeons and Dragons (also no).

It’s the last catalog topic that I find the most fun.  The Pyramid Collection catalog,  which I receive because I somehow got on a list, is a clothing catalog for wanna-be wiccans, female Renaissance Faire attendees, and those on the fantasy side of Goth (not the EMO, skeletal, dyed black hair and white-face makeup Goths). It bills itself as “Myth, Magick, Fantasy & Romance.”   All true, if your idea of romance is to meet fellow wiccans wearing flowing blouses with  lacy sleeves (think Seinfeld’s “Puffy Shirt”),

puffy

you want to meet prince charming after a joust at your local Medieval Times,

Ren Dress

or your idea of fantasy is to meet a fellow enthusiast at ComiCon while waiting to do a meet-and-greet with the cast of Outlander or Game of Thrones.

Dress 1

But the most interesting thing about this catalog is that right in the middle, where the staples are and where it falls open is a double-page spread of a variety of sex toys for women.  So, in addition to buying the many fantasy-related accoutrements, you can also purchase some toys to help you relieve the loneliness that apparently is assumed will follow the initial purchase. It’s genius, really – cater to women’s fantasies, then cater to them not panning out – all in one catalog.

Perhaps other catalogs should follow suit, in their own way:  Athleta and LuLu Lemon could also put a spread in their catalogs that include the inevitable cheese boards, pizzas and wine that somehow seem to follow those departed New Year’s resolutions.

W CatalogMen’s catalogs could offer sleek suits and upscale weekend wear, but also include a spread with wings, onion rings and a selection of porn (not that I condone porn in any way) when the suits don’t hide the douchey-ness beneath, and they once again are seated with their buddies on a Friday night at BW3s instead of out on a date.

I just can’t believe this marketing trend hasn’t caught on before – addressing the “Who I Want to Be” part of the customer, as well as the “Ok, This is Who I Am” portion, all in one place.

Land’s End is gonna have to step up their game.

 

 

 




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